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Friday, February 19, 2010

Tigers Apology Breakdown


      Though Tiger read this statement rather than just going off his cuff. He did seem pretty contrite. Though he never really broke down and he continued to speak, look and act like a robot. He did break himself down in many ways taking full responsibility if his actions even saying he was selfish, he only thought about himself and he thought certain rules didn't apply to him.

      Though he didn't have to apologize to the public, or anyone else other than his family, he did make sure to do so to his friends, family, his peers and his fans including young people who looked up to him. Some emotion came out when he started to defend his wife and children and you saw him just slightly come out of robot mode and go into defensive husband/father attack mode.

     All things considered, I think he showed a lot of remorse for his actions, but still put on a show in a way but only when addressing issues that were in correlation with his younger fans, educatioal foundations and sponsors. I think that was something he just had to do to repair & preserve his image on that side of his life, but he didn't make it his primary goal. 

      Tiger barely touched on the future of his career on the PGA tour, which I think was another example of how important he thought it was to address his actions, his regrets and in the end showed how sincere he was in addressing his problems, rather than focus on if he might be at Augusta this spring. Now that Tiger has addressed the media and his fans he can now start to get back on the right track in his life. Repairing issues with his wife and kids and than he can begin to focus on golf again.

      As I mentioned Tiger can be very robotic when speaking to the public and I could have imagined a scenario where Tiger comes out, and takes 2 and a half minutes to make a quick apology with no passion and no truthfulness and walked off the stage. Instead he made himself very vulnerable when he criticized himself and he focused on what matter the most in the end.

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